JOFAWEBDEV


3713461

Digital Marketing Services in Kenya

Our digital marketing strategy is data-driven and results-oriented. We collaborate closely with our customers to understand their business objectives and develop a tailored plan that produces measurable outcomes. We offer the skills and resources to help your company expand and prosper in the digital world. Unlock your digital potential with our comprehensive range of digital marketing services. From technical SEO and authority-building to paid advertising and remarketing, social media marketing, email campaigns, search engine optimization, pay-per-click advertising, website experience optimization, and marketing technology and automation, our team of experts is ready to improve your digital presence and drive impactful results.


Our digital growth marketing program offers a consultative and collaborative experience, bringing our teams together to cultivate a well-defined vision and strategy tailored to your digital endeavours. We emphasize a business objective, four essential KPIs, and a strategic blueprint to enhance your Digital Value progressively. The core of our digital growth plan lies in:

  • Goal Tracking
  • Meticulous Measurement
  • Proactive Decision Making
  • Fostering Adoption of Effective Practices

SOCIAL MEDIA MARKETING SERVICES

Connection With Your Customer: Social media is a great way to connect with your audience and will allow for more interaction, followers, and subscribers.


Build Loyalty with Customers: customers love social media, and keeping them happy will enhance your brand visibility and presence online.


Improved Customer Service: Using social media as a customer portal to communicate and answer questions is necessary.


Experience Social Selling: Selling products via social media is extremely popular, thanks to the likes of Instagram and Facebook shops.


Credibility: An established and clear brand will make you look like an expert. People will be more likely to buy if you appear professional.



Social media marketing is a golden chance to talk to your existing and prospective customers and engage with those who will shout about your brand, and it's now an essential factor in ranking well in search. It's also one of the most rapidly changing marketing channels, with new features and updates constantly released by Facebook, Instagram, Twitter, Tiktok, Linkedin & Youtube.


FEATURES OF OUR SOCIAL MEDIA MARKETING SERVICES

Performing A Competitor Analysis

Conducting a comprehensive study of your service area and competitive landscape.

Discovering nearby rivals who, in terms of audience size and engagement, are now surpassing you.

Developing Engaging Organic Social Campaigns

Conducting research on engaging content for your audience.

Regularly posting and scheduling posts.

Monitoring interaction and engagement.

Data-driven Social Media Advertising

Creating unique audiences to target your organization and brand more effectively and efficiently.

Developing copy and visuals for high-performing social media advertisements.

Monitoring Your Social Campaigns

Tracking and improving the reach of your audience.

Monitoring engagement rate.

Tracking and improving lead generation and click-through rates.

Tracking and enhancing the ROI of your sponsored social media efforts.

Keeping Track of Your Social Reputation.

Monitoring comments on social media.

Monitoring social media comments and sentiment.

Monitoring campaign-related social media activity.

Tracking social media conversation and brand mentions.

Increasing your Efficiency via Website Integration

Social media widgets are installed on the Website.

Optional Website social feed.

Including social sharing buttons on websites, such as "Pin this" or "Share on Facebook."


CONTENT MARKETING SERVICES

Content marketing builds communities, inspires engagement, and increases rankings by creating and sharing high-quality, problem-solving, relevant information to satisfy business objectives. It helps influence consumer behavior, aiming to boost sales and increase interaction between the brand and the customer.


We know the importance of a successful content marketing campaign, so we create informative, engaging, and persuasive content that captures customers' interests. We provide content that will convince web users to click through your website for special offers, purchase your products, or contact you about your services because our experienced copywriters know how to make words sell.

SOLUTIONS WE OFFER IN CONTENT MARKETING

  1. Industry News - up-to-date industry-related posts that inform, educate and entertain readers, increasing social media engagement, improving your online reputation, and gaining credibility.

  2. Content Strategy - Achieve your business objectives with a comprehensive business analysis content strategy provided by our highly qualified copywriters and analysts.

  3. Press Releases - Boost your online profile and increase website traffic with newsworthy stories about your brand submitted to news portals and press release distribution services.

  4. Case Studies - Inspire confidence in your target audience with in-depth reports to summarize projects from start to finish and explicitly document the results achieved in performance measures.

  5. White Papers - promote your business with high-quality white paper marketing that will substantially increase your social media engagement levels and solidify your position in the industry.


COPYWRITING SERVICES

At jofawebdev, we recognize that each business is unique and every business has a story that needs to be told. Our goal is to tell your story compellingly to ensure that your business stands out from the crowd. With strong website copy, your website can more readily convert visitors into customers and help you get one step ahead of your competition. Copywriting is not only for your website but is also used in all written communication utilized to market and promote your products and services.


OBJECTIVES OF COPYWRITING

Making The Sale

copywriting is used to help prospective customers learn more about your product and why they need it. The use of precise wording can be very effective toward this goal.

Attracting Customers

When you want your business to bring in new customers, copywriting can do this very effectively. Your copy helps build the foundation for the actual sale and prepares the customer by answering many of their questions beforehand and fielding their potential reasons not to buy.

Building Relationships

A business can build credibility for its services and products and establish rapport with copywriting.


SOCIAL MEDIA MANAGEMENT SERVICES

An effective social strategy can help you grow your business, maintain your social presence and engage with the audience. We can help you establish your business objectives, identify your target audience, create engaging and share-worthy content and finally integrate your social media with aspects of your online presence. You'll get fully supported and managed social programs, content planning & generation, blogger outreach and video distribution among other services that aim to attract new customers and increase your profitability.

Jofawebdev weaves social media management services into your overall marketing strategy to maximize your online presence. The right Facebook and Instagram management service can attract, nurture and convert followers into loyal customers. As social media evolves, market players maintain each channel's core purpose: the trifecta of connection, communication and community. Research has proved that most consumers will follow a brand's social page to learn about new products or services. It's why brands should make sure they're posting content that satisfies connection and engages in communication while building community. Social media management covers planning, crafting, and publishing content on social platforms. It involves regular social profile audits and audience research, which are essential to rolling out relevant content.

Social media advertising results are reflected in re-tweets, shares, comments, likes, and views. Social media management encourages user-generated content from popular social media platforms such as Facebook, Google+, Twitter, Pinterest, and LinkedIn. Social media marketing entails more integrated processes to ensure an interconnectedness between your customer, content, and company.


STRATEGY CREATION

The plan containing your social media goals, steps to achieve them, a corresponding timeline, and metrics to track progress. Some significant factors we consider are which platforms to capitalize on, who your audience is, what types of content to produce, what KPIs to measure, and which social media management software to use.

INBOUND ENGAGEMENT MONITORING

Responding to comments, questions, and interactions with all social media content and profiles and continuing conversations initiated by fans. Research has proved that most consumers desire a connection with brands hence the need to strive to facilitate two-way communication at every chance.

ANALYTICS MONITORING

The gathering and checking data against metrics to ensure the accomplishment of results. Let data drive your corporate or franchise social media management campaigns. You can monitor essential metrics on your chosen platforms, such as engagement metrics (likes, shares, and comments), impressions, and click-through rates (for targeted social ads).


SOCIAL MEDIA ADVERTISING

As your trusted social media advertising company, we leverage social media data to dissect your audience demographics, identify customer preferences and craft a marketing strategy that delivers unmatched results!

Paid social advertising focuses on fine-tuning social media advertisement for better reach and higher ROI. Advertising on social media channels puts your brand in front of people looking for what you offer right now. The competition also increases as more people use social media to connect with businesses. Let us refine your social media ad strategy and serve social media advertising that hooks the attention of your target leads throughout your marketing funnel.

Social media advertising or paid social media is one of the most popular and effective digital marketing methods for boosting conversion rates. Advertising on social media involves displaying paid social ads or sponsored content on various social media platforms such as Facebook,LinkedIn, Instagram, Pinterest, and TikTok, and targeting specific customer demographics. Social networks advertising allows you to direct your campaigns to specific audiences by criteria, such as location, age, online behavior, interests and device use. Unlike other online marketing initiatives, you only have to pay for the number of clicks or impressions your social ads get when you're advertising through social media.